With everything else hopelessly overpriced, the Red One had previously been the camera on the top of my wish list. The one I hoped I could one day afford.

Red, you’ve just been upstaged. 

Meet the Arri Alexa

13.5 stops of dynamic range, 35mm sized bayer pattern CMOS sensor (join the club), thing looks to be pretty good. 

But wait, what’s this? 

“So the neat thing is this: You can shoot really high end 1080P video with the camera and have it encoded in Final Cut Pro native codecs (Apple’s ProRes 422 and ProRes 4444), meaning you could literally edit what you shot, right when you’re done shooting it without conversion—a rarity in the cinematic HD world.

OR, you could edit this footage while having a 2K backup of everything. Cut the 1080p footage, then use the timecode information from your cut and apply it to the 2K…saving a ton of hard drive space and processing headaches in your postproduction workflow.”

Oh that’s just cool. Good show ARRI. Show me what you’re working with in like 5 years when I might be able to actually afford one of these things. 

(gizmodo)