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subwaysavant:

Subway Style

What you’re looking at above are excerpts from the 1970 Graphic manual for the NYCTA put together by Massimo Vignelli and Bob Noorda. 

That’s not Helvetica, by the way: it’s Akzidenz-Grotesk.

More on the story of the Subway’s typography here from the AIGA. The full photoset of the graphics manual is available on flickr. 

 

Source: fawny via Daring Fireball. H/T to: inalonelyplace.tumblr.com

 

So, this thing is pretty cool. 



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  1. gross-assn reblogged this from ex-genius
  2. timaoutloud reblogged this from inalonelyplace and added:
    The art of my everyday.
  3. inalonelyplace reblogged this from subwaysavant and added:
    Great post - thanks for the mention!
  4. tavtheduck reblogged this from subwaysavant
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  6. truenorthside reblogged this from ex-genius and added:
    I love transit authority typography history!
  7. cityideas reblogged this from subwaysavant
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  9. cominatrix reblogged this from subwaysavant and added:
    yes it is akzidenz. we had a whole stupid section on that in typography class because we were in nyc. oy.
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  19. ex-genius reblogged this from subwaysavant and added:
    So, this thing is pretty cool.
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  22. subwaysavant posted this