The Canon C300 is now THE camera to have for digital cinematography. 

Red Scarlet - Frankly my dear, I don’t give a damn. 

Arri Alexa - Hope you’re Nantucket Bound. 

Sony F3 - F you. 

But seriously: I have such a love affair with DSLR cinematography. The footage that comes out of these cameras is beyond beautiful. But that beauty does not come without a catch - using a DSLR for cinematography is more like photography than it is filmmaking. Users raised with a Film background are alienated by them - their features are foreign, and the ease of creating beautiful moving images is mitigated by the unfamiliar interfaces and lack of traditional features. 

Now this of course is no problem for me, I’m lucky enough to have a television/photography background so the DSLR was uniquely suited for me - but this whole time I have been ranting about how amazing it would be if Canon shoved a super-35 sensor into what basically amounted to a XL-1 chassis. 

And that’s what they did. 

The biggest feature here that nobody is really talking about: 

XLR AUDIO INPUTS. 

The BANE of the DSLR filmmakers existence is audio capture. Sure some decent camera-mounted solutions exist for microphones, but the auto-gain just sucks. It just plain sucks. 

Now the 60d does allow you to manually set gain, but it also comes with a fuck-awful preamp, so your audio is still going to sound like doo doo. 

So everyone pretty much uses an external audio recorder and syncs their sounds in post. Which works fine, but is a pain in the ass on par with a Naga Jolokia enema.

This is a Super 35 sensor, a large, articulated monitor, dual CF cards for continuous recording, and XLR audio inputs. At 20k, it’s priced on par with the Red One, and is a fuckton easier to use. It beats the arri alexa’s price point by a savings that could buy you a BMW.

Dear everyone: meet the new object of my technological lust.  Dear every other camera: It’s just not working out.